Sometimes the art of the press release is fully abandoned for more “creative” advertising, when that happens I make contact. Interviews will be a growing part of Non-Scalable, whether by skype, email, or in person, to be sure you get the whole story on ground breaking advances.

When all we see is the “green” advertising it is difficult to know when real novel thinking happens, sometimes the only way to get at those ideas is to talk with the people who make them. (Read more...)